Insight: 
The Western Cape is rich with resources. Yet most businesses fail in the first 5 years. How could Wesgro, the organisation responsible for promoting local business internationally, give them the exposure they need to succeed?


Idea: 
An immersive pop up that magically transports shoppers across the Western Cape to discover and shop local treasures.















Client: 
Wesgrow

Agency:
Agency: Accenture Song 
Executive Creative Director: Danni Pinch 
Creative Director: Kyra Anttrobus  
Design Director: Rouleaux van der Merwe
Senior Writer: Theodora Lee
Senior Art Director: Johann Witbrood Botha 
Designer: Francois Linde
Technology Lead: Alex Bossman
Developer: Theo Scott Van Zyl
Producer: Gizelle Stoutz
Account director: Leandi Van Den Berg
Project lead: Jenna Heads | Julian Homan

Production:
Store build: Ampere
3D: Digital Union
Miniatures: Gravitron







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