The new MINI Convertible is Always Open.
In 2025, we wen't bolder than ever, evolving the platform to show how the car offers endless open space
to express your personality – especially upwards.
Client: MINI
Agency:
Accenture Song
Executive Creative: Martin Terhart
Creative Director: Mark Koehler / Leonard Keller
Associate Creative Director: Johann Witbrood Botha
Group Lead Writer: Theodora Lee
Senior Producer: Daniel Schulze
Client service: Jessica Kohl
Client service: Jessica Kohl
Production:
Production House: Markenfilm
Director: Marie Schuller
DP: Deon Van Zyl
Photographer: David Maurer / Jona Schick
Stylist: Chloe Andrea Welgemoed
Head of Production: Johannes Wöpkemeier
Assistant producer: Almir Aganovic
AD: Neil Uys
Art Director: James Mader
Pulse influencer marketing: Michelle Rix / Antonia Bellwon
Post:
Editor: Marie Schuller / Moritz Möllenkamp
Grading: Ignasi Gonzalez
Composer: DamienDamien
Sound Design: Hello Robin
Grading: Ignasi Gonzalez
Composer: DamienDamien
Sound Design: Hello Robin
Thanks