Beat The Feud

The thing about an armchair expert is that they think that they can do it better. Well, we put that to the test! Beat the feud allows the know-it-all family members to show us how they would have performed on a typical Sunday night episode of Family Feud. The Beat the Feud game rewarded users with weekly spot prizes and sparked a leaderboard where the ultimate winner eventually went on to win R10 000 cash prize and the opportunity to audition for next years family feud game show hosted by the man himself Mr Colombia aka Steve Harvey

Campaign Credits:

Agency: Ogilvy

Client: KFC

Art director: Johann Witbrood Botha

Copy writer: Abas Rashid

Social development: Lorenzo Plaaitjies

Creative Director: Ernst van der Merwe,

Executive Creative Director: Safaraaz Sindhi

Illustration/Animation: Matchfire Motion

Director: Katlego Baaitse

Game Development: Big 5

Client service: Kelly Emerton

↑Back to Top