Sanlam LI:FE of Confidence

Accenture Song partnered with Sanlam, Africa’s biggest financial services company, to help South African residents plan for their future. The ‘LI:FE of Confidence’ campaign compressed an entire life into one day through the lens of Zesande - the world’s first age-fluid virtual influencer. Through living an entire life in 24 hours, Zesande was able to relate to all South Africans - regardless of age - on any platform. This unique ability allowed her to provide guidance to South Africans at scale, ensuring that all residents can begin the future they deserve, today.

Client:

Sanlam

Agency:

Agency: King James Part of Accenture Song

Executive Creative Director: Matt Ross | Danni Pinch | Devin Kennedy

Creative Director: Cameron Watson | Jared Osmond

Senior Integrated Art Director: Johann Witbrood Botha

Senior Writer: Annamart Coetzee

Design Director: Rouleaux van der Merwe

Head Digital Design: Joe van Schalkwyk

Head Digital Copywriter: Tamsin Green

Art Directors: Arron Moos | Elridge Marshall

Designers: Connor Holyoake | Miles Davis | Megan Shaw | Nosi Adriaan Menze | Peni Buckton

Copy writers: Marike Watson | Catherine Bartlett | Zeenat Ganie | Maxinne Mboweni

Creative Integration Director: Lauren Chavez

Creative Group Technology Lead: Alex Bossman

Lead Animation/VFX Artist: Daniel Zoeller:

Junior VFX Artists: Thomas Christian | Jeffrey Booysen | Jade Barnard

Lead Developer: Theo Scott Van Zyl

Head of Social: Talya Goldberg

Head of Production: Katherine Jones

Executive Producer: Riska Emeran

Producer: Joshua Michael

Strategy Director: Rosemary Baronetti

Integrated strategist: Tina Mbogozi

Client Experience director: Candice Hickox

Project lead: Jenna Heads

Production:

Film Production: 0307 Films

Film Director: Kim Geldenhuys

Post Production: Black ginger | Digital Union | Wicked Pixels

Audio: Pressure Cooker | The Workroom

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