Crunch on Game on

Crunch On, Game On was a bold way of making content. We made our content a visual feast and cut it in such a way that it could easily be stitched on Tiktok for people to share that winning feeling. Our bold advertising approach resonated with the target audience, immersing them in the thrilling experiences of gaming and snacking while embodying the audacious spirit of both Doritos and Xbox.

Credits:

Agency: King James Part of Accenture Song

Client: Doritos

Creative Director: Kyra Antrobus

Senior Integrated Art Director: Johann Witbrood Botha

Senior Writer: Annamart Coetzee

Art Director: Arron Nathan Moos

Motion Graphics: Miles Davis

Production: Egg Films

Director: Kyle Lewis

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