Situation:
ShowMax is a SVOD (stream video on demand) platform that houses local and international content. Most South Africans, however, aren't au fait with that type of product.
Task:
Client briefed us to create an educational campaign through Radio and TVC that targeted young males.
Action:
We came up with the insight that with ShowMax you can; 'stop trying so hard'. No more faulty, busted up, hand-me-down, hard drives. Now you can enjoy your favourite shows on your phone, laptop, tablet or smart TV.
TVC
Radio
A big thank you to Director Bevan Cullinan, who's comedic prowess knows no bounds.
Agency: Aqua
Director: Bevan Cullinan
Creative Director: Andrew Shaw
Art Director: Johann Witbrood Botha
Copy writer: Abas Rashid
Producer: Alex Hope-Bailie